01 / WHAT'S INSIDE
One workbook. Four useful tabs.
Use your own assumptions to build an event estimate, cost menu items and review the key numbers. The workbook is designed as an .xlsx file for Microsoft Excel; it can also be imported into Google Sheets, where you should verify formulas and formatting.
01 / EVENT CALCULATOREstimate event profit
Enter expected orders, average order value, ingredients, packaging, payment processing, booth fee, labour, fuel and other fixed costs. Review revenue, total costs, estimated net profit, margin and break-even orders.
02 / MENU COSTINGCost each menu item
Enter selling price, ingredient cost, packaging and other variable costs. Calculate total cost per order, contribution per order and contribution margin.
03 / DASHBOARDReview the decision
See expected revenue, estimated costs, net profit, profit margin, break-even orders and profit per order, alongside a practical decision checklist.
04 / START HEREFollow the quick guide
Get a step-by-step workflow for entering assumptions, reviewing outputs and checking overlooked event expenses.
PLANNING / SCENARIOSTest different sales estimates
Change expected order counts and record low, expected and high cases separately. Scenario comparison is a manual workflow, not an automated scenario-planner tab.
FILE / FORMATEditable .xlsx workbook
Use your own currency label and figures. Currency is not converted automatically; calculations use the numbers and currency you enter.
Important: This is an estimate and planning aid, not accounting, tax, legal or food-safety advice. Include permits, insurance, taxes, waste, refunds and other local costs where relevant. Results depend on your inputs and do not guarantee sales or profit.
02 / WHO IT'S FOR
Plan a food festival, market or pop-up.
This food truck cost and profit spreadsheet may help independent food truck operators, street-food vendors, festival traders, market stallholders and pop-up food businesses estimate whether an event could be financially worthwhile. It is a planning calculator, not a substitute for records of actual sales and expenses.
EDITABLE EXCEL WORKBOOK / $9
Make your next event estimate.
Digital spreadsheet -- Four tabs -- Excel and Google Sheets import
03 / FREQUENTLY ASKED QUESTIONS
Before you download.
What does the food truck profit calculator calculate?
It estimates event revenue, variable costs, fixed costs, total costs, net profit, profit margin, break-even orders, break-even revenue and profit per order after variable costs.
Can I use it for a food stall or pop-up?
Yes. You can enter your own event, sales and cost assumptions. It may be adapted to a market stall, festival vendor or pop-up food business.
Does it include menu costing?
Yes. The Menu Costing tab calculates total cost per order, contribution per order and contribution margin from the values you enter.
Does it work in Google Sheets?
The workbook is designed as an .xlsx file for Microsoft Excel and can be imported into Google Sheets. Check formulas and formatting after import.
Does it automatically compare multiple events or currencies?
No. You can change inputs and record separate estimates yourself. The currency code is a label only; the workbook does not perform currency conversion or provide an automated multi-event comparison tool.
Will it guarantee that my event makes a profit?
No. It calculates estimates from your assumptions. Actual sales, costs, weather, footfall, venue rules and other factors can differ.
Where do I buy it?
Use the purchase links on this page. Gumroad handles checkout and digital delivery; check the product page for current terms and payment options.
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